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Related Posts about : design

Double Your ROI with a 4-Phased Human-Centred Design Playbook

Laura McCutchan

As digital disruption intensifies and customer expectations rise, financial services leaders are under pressure to deliver intuitive, consistent, and high-value experiences across all touchpoints. In this article, Laura McCutchan, Director of Design, explores how human-centered design (HCD) can be a powerful lever for innovation and growth, enabling banks and insurers to embed empathy, cross-functional collaboration, and data-driven decision-making into every strategic initiative. Grounded in insights from real-world consulting experience, the article introduces a 4-phase HCD playbook tailored to help financial institutions unlock ROI, build trust, and accelerate innovation cycles. It also highlights the transformative role of AI when combined with ethical, user-centric design, and presents practical strategies for upskilling design teams to thrive in AI-augmented environments.

5 Design-Led UX Steps to Slash Telecom Churn by 25%

Laura McCutchan

In today’s competitive telecom market, smooth user experience (UX) is the key to reducing churn and retaining loyalty. In this article, Laura McCutchan, Director of Design, explores how telecom companies can move beyond superficial UI fixes and adopt strategic, system-wide UX improvements—from safeguarding data privacy and leveraging customer feedback to enabling seamless self-service and omnichannel continuity. It also includes a practical five-step implementation framework to redesign high-friction journeys and drive measurable results. Whether you’re dealing with outdated touchpoints or inconsistent support, this guide outlines how to fix pain points, enhance satisfaction, and deliver truly customer-centric telecom experiences that convert and retain.
Beyond the Interface: Designing Better Digital Banking Experiences

Beyond the Interface: Designing Better Digital Banking Experiences

Laura McCutchan

As banking becomes more digital, user experience (UX) is no longer just a frontend concern—it’s emerging as a critical layer of infrastructure. Thoughtful UX design can de-risk digital banking initiatives, unify legacy systems, and improve both compliance and customer satisfaction. In this article, Laura McCutchan, Director of Design, explores how UX connects the dots across security, operations, and business outcomes, helping enterprise banks move faster while protecting against reputational, regulatory, and customer attrition risks. With examples from real transformation challenges, learn how you can implement a strategic design approach that supports growth, resilience, and trust in the digital age.

Ask A Designer Round 7: AI & Design

Laura McCutchan

From experimenting with various AI-driven design tools to the rise of ethical concerns in the wake of artificial intelligence, the evolution of AI has left a profound impact on the design industry. For designers, this evolution has led to a reshaping of our approach to creativity, a paradigm shift that has resulted in exciting opportunities for design professionals, but also a rise in design challenges and concerns. In Round 7 of our Ask A Designer blog series, Director of Design Laura McCutchan once again sits in conversation with our design team to discuss the ground realities of their experience with AI in everyday work.

Ask A Designer Round 6: Empathy in Design

Laura McCutchan

User personas play a crucial role in humanizing the design process, providing valuable insights into the motivations and preferences of our target audience. In this article, brought together by Laura McCutchan, Director of Design, delve into the insights of a design team as they navigate empathy in design.

Ask A Designer Round 5: The Dos and Don’ts of Design Thinking

Laura McCutchan

From empathizing with users to iterating solutions based on feedback, design thinking, when done right, can foster user-centric innovation and creative problem-solving. In this article, brought together by Laura McCutchan, Director of Design, explore the insights of a design team as they delve into the dos and don’ts of design thinking. Our team members navigate the complexities of design thinking, offering insights that emphasize the holistic approach required for effective problem-solving. Design thinking isn’t just about aesthetics; it’s about deeply understanding user needs and iteratively refining solutions to create meaningful impact. Stakeholders must recognize its value in fostering user-centric innovation while aligning with business objectives, and skipping stages or treating design thinking as a rigid process risks compromising the effectiveness of the solution. By the end of this article, you’ll have insights that will inspire you to embrace the iterative nature of Design Thinking, and it’s significance in delivering impactful solutions that resonate with users and drive business success.
AI Tools For Designers

AI Tools For Designers: 5 Ways To AI-Power Your Design Process

Osama Nadeem

We’ve all heard the news: AI is taking the world by storm. As a designer, one would think it to be a grave threat to our profession, as artificial intelligence (AI) is also very much capable of executing creative work. In a lot of ways, AI carries out creative tasks up to some extent that […]
Ask A Designer Round 4

Ask A Designer Round 4: Considering Accessibility and Designing Inclusively

Laura McCutchan

As a team, we recognize the importance of designing good experiences for everyone. And as the world becomes more and more impacted by advancements in technology and the evolution of digital experiences, our design team decided to actively play a responsibility in ensuring everyone is accounted for. Making it a priority during the first quarter […]
Design Thinking

Reducing Uncertainties With Design Thinking: The 7 Uncertainty Index

Hamza Qamar

More than just a buzzword, design thinking has been central to solving a lot of customer problems, especially for product managers and designers. However, with so many uncertainties in the business environment, like market volatility, changing customer preferences, and regulatory ambiguity, organizations can find it challenging to make strategic decisions. Hence, it is critical to assess the level of uncertainty associated with the problem at hand, especially when deciding whether or not you want to adopt a design thinking approach to solve the problem. And that’s exactly what Director of Product and Design Hamza Qamar unfolds through the 7 Uncertainty Index in his latest article.
Design-Sprint

Solving Complexity in Sprints: A 5-Step Breakdown of Design Sprints

Osama Nadeem

Design Sprints have long been used as an integral part of the design process used by design and product teams. But is there an effective way to carry out the various stages of the design sprint process? Most teams who conduct design sprints, for example, won’t pay enough attention to research at any stage of the sprint. In this article, Product Designer Osama Nadeem breaks down his 5-stage approach to the design sprint process, detailing what goes into each stage, and when research should come in to play a critical role.
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