User Experience Archives

5 Design-Led UX Steps to Slash Telecom Churn by 25%

In today’s competitive telecom market, smooth user experience (UX) is the key to reducing churn and retaining loyalty. In this article, Laura McCutchan, Director of Design, explores how telecom companies can move beyond superficial UI fixes and adopt strategic, system-wide UX improvements—from safeguarding data privacy and leveraging customer feedback to enabling seamless self-service and omnichannel continuity. It also includes a practical five-step implementation framework to redesign high-friction journeys and drive measurable results. Whether you’re dealing with outdated touchpoints or inconsistent support, this guide outlines how to fix pain points, enhance satisfaction, and deliver truly customer-centric telecom experiences that convert and retain.

Beyond the Interface: Designing Better Digital Banking Experiences

Laura McCutchan

As banking becomes more digital, user experience (UX) is no longer just a frontend concern—it’s emerging as a critical layer of infrastructure. Thoughtful UX design can de-risk digital banking initiatives, unify legacy systems, and improve both compliance and customer satisfaction. In this article, Laura McCutchan, Director of Design, explores how UX connects the dots across security, operations, and business outcomes, helping enterprise banks move faster while protecting against reputational, regulatory, and customer attrition risks. With examples from real transformation challenges, learn how you can implement a strategic design approach that supports growth, resilience, and trust in the digital age.

Using Visual AI in Test Automation: A 5-Step Tutorial For Autonomous Testing

Mohammad Hassaan Momin

Test automation came as a much needed replacement for manual testing, but it came with its own set of challenges and added bottlenecks. Does it help to use AI in test automation? If you talk about automating UI testing, perhaps visual artificial intelligence testing is one of the best things that you can do to validate the appearance of your website. In this simple, 5-step tutorial, learn how to set up one of the top automation testing tools and integrate it right into your existing automation suite — for intelligent automation testing.

Implementing User Experience Research in the Product Life Cycle

Irum Tariq

As customer satisfaction continues to increase in importance as a key element for the success of any business, no matter how big or small, the need for user experience research grows as well. Be it for digital or physical products, and regardless of which stage of the product life cycle you may currently be at, there are UX methods to adopt at each stage that can help achieve very specific but crucial outcomes — all of which contribute towards the success of your product. In this article, learn how and when UX research can be implemented at various stages of the product development life cycle.

Enhancing the Product Life Cycle With Great User Experience Design

Usama Javed

The product development life cycle is a journey that requires time, effort, and a lot of resources. Despite all of that, if you’re still failing to recognize the most important factor that will define the success of your product, you’re putting yourself in a dangerous situation. This factor is the end user, and user experience design could be the missing piece of the puzzle that product companies need to ensure their product meets the expectations of their target users. In this article, learn why great user experience design is key to the product life cycle, in what ways it impacts the process, and how you can start incorporating it into the product cycle today.

Why Ignoring User Experience Research is a Mistake

Laura McCutchan

Oftentimes due to time and budget constraints, organizations will end up ignoring or completely cutting out User Experience research from their project. This means you’re missing out on essential UX research tools and methods that can help you understand your target user much better than what you think you know about them. In this article, we discuss the grave consequences of ignoring UX research, the benefits of investing in a UX research process, how research can be done with limited resources, and how UX and product designers can convince stakeholders about the value of UX research.

Storyboarding in UX Design: Learning the What, When, Why, and How

Rahul Jacob

Storyboarding in UX design is often not given that much importance, if at all, by most organizations. As it turns out, and as companies are gradually learning, even a simple UX storyboard marks one of the most integral steps in the ideation process before your team jumps into any project. In this article, we’re not just discussing the benefits of storyboarding for user experience design, which are numerous (in addition to the zero costs involved), but we’ll also tackle the exact ways to structure and create storyboards, when it’s best to use them, and how they can bring teams together.

Unlock the Hidden Features of Bootstrap 5 (and How To Use Them)

Yasir Farooq

The latest version of Bootstrap, Bootstrap 5, has rolled out a lot of new features for frontend developers. These new, custom Bootstrap 5 features offer a range of utilities in the way of accessibility compliance, automation, and an overall improvement to the development process. While developers and designers alike are very pleased with what’s new in Bootstrap 5, some of the best Bootstrap 5 utilities are those that aren’t properly explored and used yet, because they’re somewhat hidden in the background. In this article, we bring forth these features and shed light on them, revealing exactly how you can use them.

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