Podcast Archives - Page 7 of 8

Harnessing AI for Engagement and Adoption

Join host Imran Mian in this captivating episode of Behind the Growth as he dives deep into the world of AI and digital engagement with Robert Simon, the Senior Manager of Digital Adoption at Bell Canada. Prepare to be inspired as Robert takes us on a fascinating journey, from his initial discovery of a passion […]

The Intersection of AI and Digital Customer Experience

In this episode of Behind the Growth, host Mudassar Malik sits down with Chris Madan, VP of Digital Sales & Service at TELUS. Chris shares his unique career journey across Aviation, Financial Services and Telecommunications, emphasizing the common thread – a focus on customer experience. As the custodian of TELUS’s digital storefront, Chris and his […]

The Do’s and Don’ts of Digital Business

In this episode of Behind the Growth, Imran sits down with Corby Fine, a marketing leader, to discuss the ever-evolving world of digital. Corby discusses the shift in investments towards the inner workings of a digital business, emphasizing the critical importance of flexibility and adaptability in today’s rapidly evolving digital landscape. As a respected voice […]

The Power of People & Culture

Join Mudassar Malik in this episode of Behind the Growth as he sits down with Gaurav Bhatia, CMO at PenFed Credit Union, to uncover the secrets behind PenFed’s success, which according to Gaurav, are anchored in their people and culture. Gaurav shares how critical it is to be part of a team that believes in […]

Embracing Change and Cultivating CSR

In this episode of the Behind the Growth podcast, we delve into the insightful perspectives of Faisal Kazi, the President and CEO at Siemens Canada, on the vital aspects of business leadership. Faisal emphasizes adaptability and learning from mistakes as crucial aspects of change management. He also discusses the importance of continuous learning and feedback […]

The Impact of Inclusive Communication

In this episode, host Mudassar Malik sits with Laura McCutchan, a seasoned UX design leader with experience in various web designer roles. Laura emphasizes the importance of effective communication within teams, sharing personal experiences on how it influences project outcomes. She speaks of the power of inclusive conversation and design thinking, shedding light on the […]

Pricing for the Win

Pricing is complex but one of the biggest growth levers–even in a dire economy, and it continues influencing customer decisions. So invest in getting it right. On this episode of Behind the Growth, we invited Vice President of Marketing at Revenue Analytics, Michael McCunney, to share what successful Revenue Management is all about and how […]

Humanizing Digital Transformation

In this episode of Behind the Growth, we are joined by Saeed Otufat-Shamsi, the Director of Information Services at TELUS, to discuss all things digital transformation. Saeed introduces the term ‘humanized digital transformation’ going beyond technology and process into a customer-centric culture. Saeed draws attention towards the day-2 activities as key differentiators. As he says, […]

Tools, Community, and Support for Canadian Startups

With over 900,000 businesses in Canada and 95,000 new companies registered every year, it’s clear that the Canadian startup scene is booming. Adding to that, small and mid-sized businesses contribute 50% to Canada’s GDP and employ 13 million Canadians—so embracing and supporting Canadian entrepreneurs is more important than ever. On this episode of Behind the […]

Shifting Mindset to Drive Better Results

What is the difference between a good and a great company? Mindset! While building a high-performing team is important, true success comes from a culture of acceptance, inclusivity, and recognition. And for that, you need to shift your mindset. Join us on this episode of Behind the Growth as Lisa Sharapata, Chief Marketing Officer at […]

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